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Samsung Reveals Plan to Launch a VR Theatre

This past week at the Sundance Film Festival in Park City, Utah, Samsung revealed plans to open a movie theatre in New York City aimed at creating high-quality virtual reality movies. 

Other than offering the potential location for the theatre, the Korean tech giant hasn't offered any additional details. They believe that their New York City is the perfect location, as the marketing team currently located in the Samsung suite would be close enough to the new VR theatre to effectively advertise and promote the immersive stories Samsung will be creating. 

During the festival, Samsung also announced a year-long partnership with the Sundance Institute, aimed at encouraging filmmakers to tell their stories. Chief marketing officer at Samsung USA, Marc Mathieu said, "At Samsung we love stories. And we love to help people tell stories." Currently, VR has a small audience but with corporations such as Samsung, Google and Apple poised to release products we are likely to see significant growth in the market. 

We aren't likely to hear any details on the new VR theatre anytime soon. The process of creating a movie is long and involved, and one could assume that this process will be a bit more complicated with adding virtual reality into the mix. So for now, we are left to wonder if the VR movies will be exclusive to Samsung's VR products. Fingers crossed the New York City theatre is a success, providing the company incentive to open additional VR theatres around the world. Perhaps in the UK!

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Monday, 18 June 2018
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